On Jul. 13, 2016, Chery Tiggo 3, the first SUV taxi in Columbia market was successfully launched in the famous Maloka Plaza in Bogota, capital of Colombia, and more than 300 people including 50 media, 80 taxi industry representatives and 60 Chery local sales as well as relevant industry counterparts participated in the event. Mr. Mattos, President of Chery Columbia dealer Cinascar Company, Chery staffs from Middle America, Counselor of Chinese Business Offices in Columbia and Bogota government leaders all attended the conference. The local government also warmly wishes big sales of Tiggo 3 taxi in Colombia.
There are three categories of taxi defined by the present public transportation service field in Colombia, respectively are white, yellow and black luxury taxi. All the Tiggo 3launched this time in Colombia are yellow taxi. Meantime, Tiggo models successfully entered yellow taxi sales catalogue as the only SUV at the present stage. We believe that Chery’s reputation and brand image will be further improved with the sales of the batch of taxi in Colombia market.
During the launch event, Mr. Mattos, President of Chery Columbia dealer Cinascar Company said that as the first SUV taxi in Colombia, Tiggo 3 is a historic breakthrough in the taxi industry. In comparison with the current public taxi in Colombia, Tiggo 3 has stronger power, more capacious room as well as safty and comfort driving, which will bring brand new public service experiences to the citizens of Colombia.
As a classic SUV by Chery, Tiggo 3 fully relied on the internationalization car manufacturing concept and system in the development process, and reached pretty high level from design and manufacturing to quality control, vendor management and performance evaluation, and its global accumulative sales is in excess of one million units, winning numerous honor and gaining excellent reputation in the global market. By virtue of the international standard quality management system and the world’s leading product quality, Tiggo 3 has won qualification of China’s first export inspection-free model, is the unique Chinese brand model with 100% qualified rate for three consecutive years, and has passed over 50 European regulation and certification of WVTA. In Peru, Tiggo 3 has won honorary title of “Annual Popular Model” for 4 consecutive years relying on its outstanding market performance. While Columbia is known as Athens in South America, and the taxi image is more like moving scenery of the state for Columbia government. Therefore, Chery headquarter and Columbia Company attached great importance to the launch ceremony to guarantee the manufacture, offline, delivery and successful launch of almost one thousand Tiggo 3 taxi in the first batch through collaborative efforts. Mr. DU Weiqiang, Executive Vice President of Chery International once said in the launch ceremony that we believe Chery will open a new vigorous chapter in Columbia under the concerted efforts of distributions, dealers and partners of Columbia.
The successful launch of Tiggo 3 Taxi has drawn great attention of the local media in Columbia who not only widely reported model features and Chery brand history with extensive coverage, but also directly expressed the contribution made by Tiggo 3 to boost Columbia taxi industry, and what’s more, they affectionately called Tiggo 3 the “Taxi Industry Changer”.
Columbia is an important economic power in South Africa, while influenced by international oil prices slump and the raising interest rates of federal reserve in recent years, it suffered a downturn in the economy, however Chery actively assists the Colombian government to focus on developing the taxi market ,drive economic growth and tourism development potential by addressing the market challenge. Therefore, in the following day upon the launch event, namely in Jul. 14, Chery held Columbia dealers’ conference in Bogota, themed “No Conocemos El Futuro, Pero Si QueTenemos Para Arontarlo” (we have to face the unknown tomorrow), and jointly discussed how to deal with Colombia’s complex and difficult market environment by brainstorming up opinions. Mr. Mattos, President of Chery Columbia Dealer attended the meeting and delivered speech that we will be committed to the sales of Tiggo 3 taxi in Columbia market, continually pull the sales of all models of Chery, and will accelerate Chery brand’s development in Columbia. And the launch of Tiggo 3 will certainly boost Columbia to build up its national tourism image.
Chery has been keeping on developing it localization strategy ever since it entered into Columbia market in 2007, and has been on the throne of the No.1 sales among Chinese brands. At present, Chery’s car ownership in Columbia reaches almost 28,000 units, especially Tiggo 3 has won widespread trust and recognition of Columbia public with “strong power, substantial and durable as well as capacious and comfortable” features, and has become the first choice of government taxi procurement project.
Between the cooperation of Chery and Columbia government will help enable Chery brand’s penetration and development in Colombia. We believe Chery will enjoy a fresh and vigorous start in the Columbia market under the concerted efforts of the Columbia partners.
