Holden’s new 2016 Captiva will makes its public debut in Sydney today at the highly anticipated Star Wars: The Force Awakens fan and media event, joined by Hollywood superstar, Harrison Ford.
Taking place at the Sydney Opera House, Harrison Ford will host an exclusive Q&A with fans and media whilst the new Captiva will showcase the exciting, state-of-the-art hologram technology, developed by the creators of Star Wars’ newest recruit, BB-8.
Star Wars’ fans will also have the opportunity to win special “MY BB8” vehicle number plates as part of Holden’s social media competition by taking a photograph with the new Captiva and using the dedicated hashtag #CaptivaMission.
In addition to seeing one of the film’s greatest heroes, a select group of lucky fans will have the unique opportunity to see an exclusive extended trailer to the upcoming Star Wars: The Force Awakens prior to the Q&A session.
Holden’s Executive Director of Marketing and Customer Experience, Geraldine Davys, said the collaboration between Holden and The Walt Disney Company Australia and New Zealand inspired fans to take an exciting and memorable journey this summer.
“We are excited to continue the collaboration between Holden and Star Wars: The Force Awakens following the incredible success of our Holden Racing Team Bathurst 1000 activation,” said Ms. Davys.
“The Star Wars story is one that continues to capture the imagination of the entire family and so the family-friendly and spacious new 2016 Captiva with its state-of-the-art connectivity and the exciting hologram booth with Sphero seemed the perfect partner.”
“With Star Wars: The Force Awakens in cinemas from 17 December and Captiva on sale in January, it’s sure to be a memorable family summer.”
The new redesigned 2016 Holden Captiva on display sports a new exterior and interior as well as an infotainment system overhaul.
Captiva’s all-new infotainment system features the latest Holden MyLink equipped with Apple CarPlay™ and Android Auto™ phone projection technology, allowing customers to stay connected to the outside world whilst remaining focused on driving and looking after the family.
Set 30 years after the events of Return of the Jedi, Star Wars: The Force Awakens is the highly anticipated next chapter in the popular movie franchise, releasing in cinemas on Thursday, 17 December, 2015.
Photos from the event can be found on the Holden Media Site from midday 11 December.
