HELLA is a highly respected brand within the UK aftermarket, excelling in OE quality components for both automotive and commercial vehicle applications and as the recent addition of its Sonne™ refinishing programme clearly demonstrates, the company is constantly developing and expanding its product range.
To head up this new paint division, HELLA has recruited Paul Tredgold, a refinishing specialist who has been involved in the paint industry for the majority of his career and someone who has made a significant contribution to the companies in which he has been involved.
Helen Goldingay, senior head of marketing and communications said: “We are very delighted to have Paul on board to spearhead this exciting new division and have no doubt that it will grow to become a core division within the business, particularly bearing in mind Paul’s vast knowledge and market expertise.
“HELLA has achieved great success in the automotive refinish market in Spain, where the Sonne brand was first introduced and is now worth approx. €12million. We believe that under Paul’s direction, the brand is also poised to reflect this success here in the UK.”
Reflecting on his appointment, Paul added: “To join the business, with the responsibility to build and grow a new division, is naturally a challenge, but it is a ‘once in a career’ type of opportunity that I simply couldn’t resist.
“HELLA is such a highly regarded organisation within the industry and crucially, has the capability and infrastructure to successfully introduce such a specialism as refinishing products. I am therefore looking forward to securing the undoubted business opportunities available within the market and adding value to distribution and bodyshops throughout the UK.”
The comprehensive Sonne range, which comprises high quality refinish paint products and ancillaries, provides an ideal alternative for refinish distributors and repairers focusing on performance, productivity and efficiency.
The Sonne Hidrosonne Evo range of water based paint comprises of Solid, Metallic, Pearl and Xirallic toners, offering a palette in excess of 50,000 colours, with easy usage, high opacity and excellent drying properties. It is fully supported by Sonne ancillaries including a range of VOC compliant primers and clear coats.
For more information about the Sonne refinish or OE products available from HELLA, please call customer services on: 01295 662400 or email hella.sales@hella.com
