Geely Auto has officially announced its entry into the Greek market, marking a significant milestone in its European expansion strategy. The brand hosted a grand launch event in Athens to unveil the all-electric SUV, the Geely EX5. This move highlights Geely Auto’s commitment to deliver reliable, eco-friendly, and technologically advanced mobility solutions to Greek customers.
The Athens launch event welcomed over 100 distinguished guests, including representatives from Geo Mobility Hellas, Geely’s exclusive distributor in Greece; HELLENiQ Energy, Greece’s largest energy group; Alpha Bank, a leading financial institution; Public Power Corporation (PPC), a major player in the electric power sector and prominent media outlets such as Car & Driver and Greek national broadcaster, ERT.
The launch of the Geely EX5 in Greece coincides with a pivotal moment, as the country’s new energy vehicle market is poised for significant growth. The Greek government is preparing to introduce its second round of electric vehicle (EV) subsidies, providing incentives such as registration tax exemptions and appealing options for both retail and leasing customers. Furthermore, Greece’s expanding charging infrastructure network enhances convenience for EV users nationwide. These supportive policies and developments create an optimal environment for widespread electric vehicle adoption.
Thanasis Konistis, General Manager of Geo Mobility Hellas, stated: “Geely’s official entry into the Greek market marks the beginning of a new era for mobility in Greece—an era defined by innovation, sustainability, and a customer-centric approach. With our extensive network of authorized dealerships and service centers across the country, we are committed to delivering high-quality, convenient ownership experiences from day one. Our goal is to make Geely a household name in Greece.”
To prepare for its market entry, Geely Auto and Geo Mobility Hellas took a significant step on June 16 by opening an exhibition area at Golden Hall, Greece’s largest and most prestigious shopping mall. Renowned for its upscale atmosphere and vibrant energy, Golden Hall perfectly complements Geely Auto’s brand identity. This pre-launch initiative has established a strong foundation for building brand awareness and positioning Geely Auto as a key player in the Greek automotive market.
Looking ahead, Geely Auto will leverage its global leadership in new energy technologies to introduce more intelligent electric vehicle models tailored to Greek customers. The brand is committed to continuously expand its sales and service network to deliver smarter and greener mobility solutions. Through strategic collaborations with Geo Mobility Hellas, Geely Auto aims to actively promote the transformation of Greece’s automotive industry toward electrification and intelligent innovation, contributing to a sustainable and eco-friendly mobility future.
SOURCE: Geely
