GAC MOTOR signed a strategic cooperation agreement formally in Shanghai on April 21 with National Motor Company (NMC), a dealer in Bahrain. This cooperation is another aggressive move by GAC MOTOR in the Middle East market after the efforts in Kuwait and Dubai, which boosts the confidence of GAC MOTOR in concurrent domestic and overseas development while optimizing its overseas business plan. GAC MOTOR is playing an increasingly important role that speaks for emerging Chinese auto brands on the world auto market while seeing a good momentum of growth in China, as its international influence raises and its overseas business plan initially shapes up.
Bahrain Commercial Facilities Company (BCFC), the parent company of NMC, is a public company in Bahrain, which is financially strong with a wide network of social relations and is mainly engaged in four categories of business including financial credit, auto, insurance and real estate. NMC is an automotive distributor under BCFC and has experience in auto distribution for years. This strategic cooperation with NMC also sets a solid basis for GAC MOTOR to further develop in the Middle East market.
Strategic cooperation with NMC embodies adaptability of GAC MOTOR to overseas markets
It is learned that NMC once paid a visit to GAC MOTOR in 2014, after which it ordered sample cars for testing in local market, and also performed an operation research on MAC, the dealer of GAC MOTOR in Kuwait. The high quality of GAC MOTOR and its great potential in local market gave rise to this cooperation with NMC which was attracted by the high adaptability of GAC MOTOR brands to overseas markets. At this point, this cooperation is a crucial link in the strategic plan of GAC MOTOR for the Middle East market.
Bahrain lies between Qatar and Saudi Arabia, where tropical desert climate prevails, thus the requirements on quality and safety of automobiles are strict. GAC MOTOR models features high quality, optimal dynamic control, braking and stability, and excellent steering performance. Moreover, with robust and reliable chassis and Electronic Stability Program (ESP), as well as multiple human-oriented technical configurations, GAC MOTOR models are highly adaptable to the climatic and road conditions in Bahrain.
Take a wide view of the growth momentum of GAC MOTOR in recent years, GAC MOTOR enjoyed superiority in R&D and international development strategy. From the launch of GA6 to GS4 and its first C-Class GA8, GAC MOTOR speeded up the release of new models, with a rapid growth of R&D ability recognized across the industry. Through innovating self-owned core technologies like small-displacement engines and light sculpture and upgrading the referral rate and brand premium, GAC MOTOR grows increasingly mature in technology and product quality and wins high reputation. This is the power that supporting GAC MOTOR to proactively “go global” to explore the international market.
It is the right time when GAC MOTOR leads Chinese brands to “go global” and further explore overseas markets
Following the international development strategy of “Planning and Action, Overall Layout, Step-by-Step Development, Key Breakthroughs”, GAC MOTOR not only speeds up its internationalization process step by step through setting up business bases in key markets in each continent to cover the peripheral markets, but also gains global influence through building a high-quality brand image.
Thanks to its strong abilities, GAC MOTOR gained a good reputation and achieved amazing sales performance on the international market in a short time. It shaped an international brand image and good international reputation via world-class events, e.g., by participating in North American International Auto Show, contributing to Transformer 4 and winning the award of “Innovation for The Future” by Yahoo Finance. For example, in the Middle East market, GAC MOTOR presented a boutique showroom in Dubai and realized exponential growth in Kuwait. According to reliable sources, GAC MOTOR is going to build a CKD factory in Russia and another one in the Middle East, which are now under busy preparation.
The cooperation with NMC is a pioneering move of great strategic significance for GAC MOTOR in implementing its global development plan. For one hand, this cooperation expands “Blue Sea” for GAC MOTOR brand, and for another hand, it is especially a key action taken by GAC MOTOR in implementing the plan of stable development in the Middle East market, a mature and luxury auto market. As a representative of Chinese auto brands on overseas markets, driven by its sustainable competitiveness, GAC MOTOR is going global to fit in the world auto market and setting up a new benchmark for Chinese brands on the global market.
