Skip to content

FCA Canada: Jeep® and Bell Media partner to chronical build up to world-first Nepalese mountaineering expedition in “Unclimbed: Reaching the Summit” digital series

Jeep® Canada and Bell Media have partnered again to bring Canadians an all-new digital web series. This series follows the inspiring journey of three men as they train for a world-first expedition, scaling two unclimbed peaks in Nepal. An evolution of last year’s successful “Life is Calling” partnership, this all-new, exclusive series entitled “Unclimbed: Reaching … Continued

Jeep® Canada and Bell Media have partnered again to bring Canadians an all-new digital web series. This series follows the inspiring journey of three men as they train for a world-first expedition, scaling two unclimbed peaks in Nepal.

An evolution of last year’s successful “Life is Calling” partnership, this all-new, exclusive series entitled “Unclimbed: Reaching the Summit” follows Canadian mountaineer Gabriel Filippi, adventure filmmaker Elia Saikaly and Nepalese mountain guide and climbing partner Pasang Kaji Sherpa (PK) as they set out to be the first people to scale two Himalayan peaks only recently opened by the Nepalese government.

The athletes training journeys are enhanced by Jeep Cherokee, Grand Cherokee, Renegade and iconic Wrangler with their cargo versatility, superior on- and off-road capability, advanced technology and multitude of comfort features. Transporting Filippi and Saikaly to training destinations in Ottawa, the foothills of Québec, the Canadian Rockies in B.C. and a mountain range in the Peruvian Andes, Jeep brand vehicles play a vital role in this up-close and beautifully cinematic account of the intense training required to prepare for the climb of their lives. The duo’s strength, perseverance and capability mirror traits synonymous with the Jeep brand, making this partnership a natural fit.

“Jeep is excited to partner with Bell Media to support Gabriel and Elia on their training adventure, and helping to give Canadians a first-hand view of their dedication and determination surrounding this world-first expedition,” said Erica Sartori, Head of Jeep Brand Marketing, FCA Canada. “The rigorous training, meticulous detail and sharp reflexes on display throughout “Unclimbed: Reaching the Summit” are perfect metaphors for the quality, design and capability that form the foundation of the legendary Jeep brand.”

A unique brand partnership, the first two episodes of “Unclimbed: Reaching the Summit” are now streaming at jeep.ca/lifeiscalling or jeep.ca/lavievousappelle with new episodes added weekly through October 31, 2016. There, Canadians can also enter for a chance to win a 2017 Jeep Cherokee 75th Anniversary edition, as well as great weekly prizes.

Broadcast and digital promotions for “Unclimbed: Reaching the Summit” will run in English and French language markets across Bell Media television and digital properties and on Jeep Canada’s social platforms (Facebook – @JeepCanada, Instagram – jeepca). These platforms will also run weekly episodic teaser spots introducing the series and celebrating the Jeep brand’s 75th anniversary.

The expedition is currently under way in Nepal.

Welcome back , to continue browsing the site, please click here