On May 15, Chery launched its brand at Riyadh Marriott Hotel, Saudi Arabia with three new models: Tiggo 3, Tiggo 5 and Arrizo 7. Zhao Liuqing, commercial counselor of the Chinese Embassy in Saudi Arabia; He Xiaoqing, general manager of Chery International; Said A.Al-Yemni, chairman of Chery’s Saudi Arabian distributor Yemni Group (Yemni); as well as over 200 local guest contained journalists attended the brand launch conference to witness the historical moment that Chery’s new-generation products moved into Saudi Arabia.
Mr. He introduced Chery’s comprehensive strength and spoke highly of the business competence of Chery’s Saudi Arabian partner-Yemni. Said A.Al-Yemni expressed his confidence in Chery’s development in Saudi Arabia. Khawater Aldalam, an outstanding performer in Saudi Arabia’s famous talent show “Arab Talent” presented a spectacular laser dance show and unveiled the three new models. The atmosphere reached its climax.
As high quality Chery models, Tiggo 3, Tiggo 5 and Arrizo 7 represent Chery’s segments. Tiggo series, including Tiggo 3 and Tiggo 5, has achieved global sales of over 1,000,000 units by outstanding design and rich configuration; Arrizo 7 is not only a new flagship car of Chery, but also achieved a C-NCAP five-star rating by its outstanding safety performance.
That morning Chery’s flagship store in Riyadh also opened. The operation of the new store marks that Chery’s operations in Saudi Arabia has entered a new stage. With the constant deepening of its cooperation with Yemni in the future, Chery will introduce more new models and enhance its comprehensive strength in Saudi Arabia by adding networks and standardizing network sales and services.
Chery has rich product and technology experience, and Yemni has tremendous strength in such aspects as team management and sales service system, said He, believing that through the cooperation Chery will develop rapidly in Saudi Arabia.
Saudi Arabia is one of the wealthiest countries in the world, as well as the largest auto market in the Gulf. With a lot of auto brands, this market is competitive. Moving into Saudi Arabia at this time shows Chery’s confidence in its products and technologies. The successful entry into Saudi Arabia will be conducive to the development of the markets in neighboring countries, and provide stronger support for Chery’s operations in the Middle East.
