As the vehicle industry continuously develops and the consumption structure increasingly upgrades, consumers are having even more personalized demands for automobile products. At 8pm on March 27, 2017 Chery NEW TIGGO5 was launched in Chile Santiago flagship store ROSSELOT BILBAO, in the pursue of meeting consumer needs. Chery Chile’s GM Hugo Castro Mellado, Sales Director Claudio and journalists from more than 30 mainstream local media outlets were there to witness the TIGGO5 launch ceremony. At this point, NEW TIGGO5 together with the TIGGO2 and TIGGO3, form a highly competitive product line and improve Chery’s overall competitiveness in the Chilean market.
Since its launch in Chile, the TIGGO5 has showed exceptional performance with monthly sales exceeding 200 units, making it a highly popular model throughout the country. Contributed to its stylish appearance and high-tech configurations, the TIGGO5 has not only been nominated as“TOP10 SUV models”in Chile in 2014, but also won the Golden Effie Award, known as the Oscars of the marketing area, in 2015 for competing with world-famous brands such as Coca Cola in a highly creative video promotion. Obtaining both a high reputation and impressive market share, Chery has greatly improved its brand identity and influence in Chile. After the launch of all-new TIGGO5, the model is expected to enhance Chery’s brand image of youth and dynamism.
The NEW TIGGO5 made its debut at the launch ceremony. Inheriting the excellent performance of the TIGGO5, the NEW TIGGO5 has adopted modular upgrading and optimization. With a powerful performance and world-class quality, it won great praise from participants. The NEW TIGGO5 adopts a tiger front face in terms of appearance, with the grille’s bright frame and light guide forming an encircling design and highlighting the sense of technology. The streamlined rear design not only improves vehicle stability, but also upgrades visual appreciation. The interior adopt a wing-shaped design. The multiple-layer encircling layout and elegant colors reach the master-level of quality and superb taste in interior. The NEW TIGGO5 is equipped with an 8-inch touch screen, mobile mapping and other high-tech configurations that are easy and sensitive to operate, presenting a more humanized product experience. In terms of safety, BOSCH ESP is standard configuration for whole series of the NEW TIGGO5. At the same time, low-speed braking performance is fully improved in poor road conditions for user safety.
In 2005, Chery established a strategic partnership with SKBERGE of Chile. In 2007, Chery products entered Chile’s auto market. Over the past 10 years, Chery has continued to optimize its product structure and improve service quality while remaining dedicated to building its brand power. By sponsoring the Dakar Race in Chile, contracting popular stars as spokesperson, establishing a partnership with Chile’s national football team, conducting PR activity in Italy Town, sponsoring the football club of the Catholic University of Chile, and putting up TV advertisements, Chery has become a pacesetter in brand building. Through a series of activities in branding and marketing, Chery has gradually established brand cognition focused on high cost-effectiveness and high quality. More and more consumers in Chile are choosing Chery as their priority choice for vehicle purchase.
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