Success in the Automotive Brand Contest: The German Design Council has honored Audi Communications for the high quality and innovation of its rendering of technical processes and complex technologies. The premium brand was named “Winner” of the Corporate Publishing category of the celebrated design competition for its overall concept of technical animations, illustrations and the Audi Technology Portal.
“Our goal with our cars is to bring ‘Vorsprung durch Technik’ to the road,” said Udo Rügheimer, Head of Model Series, Innovation and Technology Communications at Audi. “This is the same challenge we in Communications also face. To graphically explain the technology and its specific benefits to people, we are increasingly relying on virtual forms of presentation while consistently using the advances of digitalization.”
The technical animations and illustrations are created on the basis of actual construction data. With this we not only give a true-to-life illustration of the functionality of the individual systems but also provide the observer with a precise inside view of the technology. This allows the viewer to understand, for example, how the systems interact in the traffic jam assistant of the Audi A4*, or to have explained to them the potential of the 48 volt electrical system in the Audi SQ7 TDI*.
Such elaborate illustrations are not only used at trade fairs and press presentations. They are also available for download at any time in the Audi Technology Portal at www.audi-technology-portal.de/en.
This innovative strategy for communicating technology convinced the jury of the Automotive Brand Contest. Audi Communications was declared winner of the Corporate Publishing category. The German Design Council honors outstanding product and communication design through the competition, and highlights the fundamental importance of brands and brand design in the automotive sector. The award ceremony will be held on September 29 in Paris – immediately before the opening of the 2016 Paris Motor Show.
