Audi of America announced today it is the official and exclusive automotive partner of 1 Hotels in the U.S. including New York, Miami and Los Angeles. 1 Hotels is a mission-driven, nature-inspired luxury lifestyle brand with sustainability at the core of its DNA, and the ultimate goal of protecting people and planet.
From 2021 through 2023, the Audi e-tron will serve as the Official Electric Vehicle of 1 Hotels properties in New York, Los Angeles and Miami. Hotel guests will be able to experience the Audi e-tron by taking advantage of the hotel’s house cars through the guest shuttles and chauffeured drives. 1 Hotels has curated local excursions for guests to enjoy Audi e-tron test drive experiences at each of the hotels.
Collaborating with 1 Hotels strengthens Audi’s mission to support partnerships with like-minded organizations that stand for living progress and creating a more electrified and sustainable future. Both brands share a commitment to electrification and more sustainable mobility, investing in community projects, giving back to society and the environment, and the responsible use of resources as part of a larger effort to becoming net-carbon neutral.
As part of the partnership through the Audi Preferred Benefits program, Audi owners will be able to enjoy 15 percent off the best flexible rate when they book a stay at any of the following 1 Hotels at Central Park, Brooklyn Bridge, South Beach and West Hollywood.
Shared commitment to sustainability
Audi and 1 Hotels have a shared vision of creating a more sustainable future. For Audi, this includes a commitment to offer a U.S. model lineup that is 30 percent fully or partially electrified by 2025 and becoming one of the first automakers to implement an internal carbon price program as a key initiative in the brand’s pursuit of lower CO2.
Audi was also among the first automotive manufacturers to publicly support and align its actions with the goals of the Paris Climate Agreement and has set the ambitious goal of reducing vehicle-specific CO2 emissions by 30 percent by 2025 and aims to be net CO2-neutral throughout the company by 2050.
As the first mission-driven hospitality brand, 1 Hotels commitment to safeguarding the planet informs every aspect of the brand from design, food and beverage, programming and activations. 1 Hotels is a brand, a cause, and a platform for change. In 2021, 1 Hotels plans on announcing a sustainably focused guest loyalty program and has also enhanced their sustainably minded mission to include a focus on diversity in advancing the common human cause, which is safeguarding people and the planet.
Together, Audi and 1 Hotels will collaborate on upcoming events including Earth month, Formula E, LA Auto Show and Art Basel and new property openings in Toronto and Nashville later this year.
“Audi is proud to partner with 1 Hotels, a brand that shares our commitment to creating a more sustainable future and our dedication to being an advocate for change. Through this partnership, we are excited to offer Audi fans and 1 Hotels guests the chance to learn about the benefits of electric vehicles and experience the thrill of driving one of Audi’s fully electric models,” said Tara Rush, chief marketing officer, Audi of America.
“We are very excited to build a deep and meaningful partnership with a like-minded brand like Audi,” said Arash Azarbarzin, CEO, SH Hotels & Resorts, hotel brand management company that operates 1 Hotels. “Providing this new experience enhances 1 Hotels offerings and also provides our guests with the opportunity to experience our local communities, a key element in our mission to encourage them to safeguard the environment. By adding this new experience for our guests, we will encourage them to maintain their appreciation for the preservation of nature.”