Since its launch at the Shiraz Auto Show, Iran in July 2016, Chery Arrizo 5 has quickly been favored by Iranian consumers for its dynamics, trendiness and sense of technology.
To return the favor of Iranian consumers, Chery has recently delivered three spectacular test drives to end-consumers in Azadi Circuit, Iran. Organized by Chery MVM in association with Chery’s key dealers in Teheran, this event invited common consumers, potential customers and car owners to the circuit for a superb experience of Arrizo 5, and invited several Iranian professional auto media outlets for coverage.
Based on Chery’s world-class technical reserves and new technical platform, Arrizo 5 uses professional kinetic chassis tuning technology from Germany, to further improve its steering precision and riding comfort on the basis of outstanding control. Designed in accordance with C-NCAP five-star safety standards, it has high-strength steel content of over 60 percent, and integrates intelligent active safety technologies such as emergency braking, tire pressure monitoring, over-speed alarm and Hill-start Hold Control (HHC) to comprehensively protect consumers.
In this event, customers test-drove Arrizo 5 with great anticipation, experiencing a journey of quality. High driving comfort, rich intelligent configuration and pleasant control earned Arrizo 5 unanimous praise from the test drivers. A test driver said it is the first professional circuit test drive invitation from an Iranian automaker and the test drive is a new communication mode. The unprecedented experience boosted my confidence in Chery and Arrizo 5. Chery’s practice of making consumers fully experience products in professional test drives before deciding whether to purchase, shows its respect for customers and absolute confidence in product quality. Many potential customers on the spot expressed the wish to have one Arrizo 5 as soon as possible to open a more brilliant driving life.
Chery has manufactured and sold 200,000 units in Iran in 2016. To acknowledge the support of consumers and give them a chance to experience Chery’s product quality at a close range, Chery delivered the test drive. With the concept of “customer first”, this event was held in Azadi Circuit to offer consumers a full experience of the outstanding quality of Chery’s next-generation product-Arrizo 5. With the deepening of its localization strategy in Iran, Chery will deliver similar events specific to other products, to make Iranian consumers experience Chery products and learn about Chery brand in a more agreeable way, said Zhang Guibing, General Manager of Chery MVM.
Following the test drive, Iranian mainstream media and consumers spoke highly of the test drive. The professional test drive of Chery targeting common consumers was the only one of its kind in Iran, this shows Chery’s strong confidence in its product quality, as well as its high respect and responsibility for consumers. This innovative consumer experience event is worth learning by other Iranian automakers as a new model of exploring diversified modes of customer experience, Iranian mainstream media outlet Meher said in a comment.
