Volvo for safety, Polestar for EV performance

If Tesla can do it... Volvo is repositioning Polestar as an entirely separate brand devoted not just to high-performance cars but specifically to electric ones. By Megan Lampinen

Volvo Cars is redefining its Polestar performance partner as a specialist electric car division. High-performance will remain a top priority, but the electrification aspect will serve as the defining characteristic.

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https://www.automotiveworld.com/articles/volvo-safety-polestar-ev-performance/

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