Halo and high-performance models play a key role for brands and will continue to do so, even with the move towards electrification, writes Megan Lampinen
Whether it’s cars, trucks or motorcycles, sexy sells. Halo products like high-performance variants not only elevate price points and profit levels, but also brand image.
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https://www.automotiveworld.com/articles/performance-alive-and-well-with-electric-transition-no-matter-how-many-wheels/
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