Online exposure a major player in hybrid/EV marketing

Hybrid and electric vehicle (EV) buyers are increasingly influenced by what they see and hear on the Internet. GenSent Insight’s latest Green Car report for 2013 estimates the value of online media and exposure for ten hybrid and electric vehicles using its own natural language processing technology. The company tracks Subscribe to Automotive World to … Continued

• By Megan Lampinen
• May 28, 2013