Nuance spin-off Cerence to accelerate AI for mobility

There's a brand new AI specialist on the market. Its Chief Marketing Officer speaks to Megan Lampinen about artificial intelligence for a world in motion

Nuance Communications has established a global name for itself as an expert in conversational AI. For the automotive industry, this has been applied to voice recognition and cognitive assistants for car infotainment and communication systems. But rapid technology developments and changing mobility preferences are emerging faster than ever expected, demanding more time and manpower. For Nuance, the time has come to spin off its automotive operations into a separate company.

As of 1 October 2019, Cerence Inc will become the new brand identity. The name was designed to bring together visual and linguistic associations with intelligence, experience, serenity and control. Visually, the new logo has been inspired by the right and left sides of the human brain, blending art, science, experience and innovation. It's a complicated combination, but so too is the technology demand from today's automotive industry. Overseeing the challenge of bringing Cerence to life is Richard Mack, Chief Marketing and Communications Officer. As he tells Automotive World, there is more opportunity than challenge ahead.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
All Content
Single-User License
£2,250
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Company-Wide License

Contact us for pricing

Unlimited users
12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research

Welcome back , to continue browsing the site, please click here