Nothing small about Chevrolet’s mid-size ambitions

There is nothing small about California's mid-size pick-up market, or Chevrolet's ambitions for the segment. The brand is shining the spotlight at the Los Angeles Auto Show on its Colorado pick-up and a possible future variant. Automotive World spoke with Sandor Piszar, Marketing Director for the Chevrolet Colorado and Silverado, from the floor of the LA Auto Show on the importance of the mid-size truck segment for the brand.