Nissan’s growth plans March on with new plant in Brazil

In April, at the inauguration of a US$1.5bn, 200,000 upa Nissan factory in Brazil, Carlos Ghosn, Chief Executive of the Renault-Nissan Alliance (RNA), seemed unconcerned about the recent signs of reversal in the Brazilian light vehicle market. For the first time in a decade, the market decreased by 1.5% in 2013 and there are signs of a similar drop this year. Ghosn says there is still significant room for market growth in his country of birth, and even more for Nissan, which, as the tenth best-selling brand has only a 2% market share.