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Nissan unveils updated Roox kei car amid fierce rivalry

Nissan makes a play to revitalise kei car sales as it faces down a substantial financial crisis. By Stewart Burnett

Nissan has launched the fourth-generation Roox kei car, priced from JP¥1.6m (US$10,800), as the Japanese automaker looks to refresh its aging model lineup amid a severe financial crisis. The updated internal combustion engine-powered minicar will go on sale later in 2025 with improved fuel efficiency, enhanced safety features (including driver-assist) and built-in connectivity.

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