Is a lack of consumer familiarity harming AVs’ reputation?

Despite evidence to suggest that autonomous vehicles could increase road safety, public mistrust could still impede development. By Will Girling

The global autonomous vehicle (AV) sector is becoming more ambitious. August 2022 alone has brought significant developments in several markets: in the US, General Motors announced that it was substantially expanding the mileage of its Super Cruise network—an SAE Level 2 driver assistance system featured in its cars; the UK government announced a £100m (US$116m) R&D package in support of its goal to have self-driving cars on public roads by 2025; and China introduced new legislation that enables Level 3 vehicles to operate on the streets of Shenzhen, with Level 4 road tests already underway.

Market database Statista forecasts that the global AV market will grow from US$27bn in 2021 to US$62bn in 2026. The prospect of self-driving vehicles operating in every major market before the end of the decade looks increasingly likely. However, will anybody want to ride in them?

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