A significant change expected in the Indian commercial vehicle market over the next ten years is the growth of the mid-market. Rahul Jain, Partner and Director at Boston Consulting Group, defines the mid-market as the point at which global products and Indian products meet.
In a video interview recorded on the sidelines of Automotive World’s recent title=”Commercial Vehicle Megatrends India 2012 Commercial Vehicle Megatrends India 2012 conference in Chennai, Jain outlines the strategies that global and domestic OEMs need to adopt in order to best exploit this burgeoning segment of the market.
