Intelligent subject data collection can help MaaS growth

Taking mobility as a service to the next stage could require better understanding of customer wants, whims and grievances. By Jack Hunsley

Mobility as a service (MaaS) players have largely targeted urban areas to date. By serving locations missed by traditional public transit systems and undercutting alternatives near mobility hubs, these companies have been able to find enough demand in the city to bring in the necessary revenue. However, can MaaS work outside urban centres too?

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