In F1, automakers gain more from high R&D and low advertising

“Win on Sunday, sell on Monday” - Yvonne van Everdingen explores the relevance of the old adage for the contemporary auto industry

It is common across many sports for manufacturers to make substantial investments to compete in sports contests, using the gear they develop and market. From the automotive industry, Daimler, for example, invests around US$200m annually in its Mercedes-AMG Petronas Motorsport team’s participation in Formula One.

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