Honda – taking an alternative approach to emerging markets

Honda is making progress on its ambitious sales targets, with growth recorded in almost all major regions in the latest fiscal year. As it presses ahead under its current business strategy, it will continue to tap emerging markets but without resorting to the launch of a specific emerging market brand. Speaking in a recent Automotive World webinar, Jonathan Storey of Automotive Reports took a closer look at Honda’s strategy for emerging markets and its approach to tapping growth in these important regions.