Greater appeal means stronger loyalty, more pricing power

The 2013 US Automotive Performance, Execution and Layout (APEAL) Study by JD Power has highlighted the importance of vehicle appeal and those OEMs that are getting it right. New vehicle appeal not only means cars sell faster, but they also bring in higher prices and create stronger customer loyalty. The APEAL Subscribe to Automotive World … Continued

• By Megan Lampinen
• July 25, 2013