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Personal is profitable: monetising not just data but identity

The opportunities from monetising mobility data could reshape the industry landscape and the way in which car manufacturers design their products, writes Megan Lampinen

Drivers are increasingly looking for personalised treatment in everything from their HMI to their reception at a dealership. For automotive companies, knowing who your customer is and predicting their preferences could prove a game changer.

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https://www.automotiveworld.com/articles/fresh-opportunities-arise-monetise-just-data-identity/

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