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Ford takes a fresh perspecitve on premium with Vignale ambitions

Ford of Europe Design Director Chris Bird speaks to Megan Lampinen about why Vignale is more than just a high series

Ford's ambitions to establish a foothold in the European premium sector take a big jump forward with the expanded Vignale line-up. The first Vignale-badged models, the Mondeo four-door and wagon versions, launched last year, offering buyers one level of luxury up from the top of the line Titanium series. These are currently on display at the Geneva motor show, alongside the latest arrivals - a Vignale Mondeo five-door, S-Max Vignale, Edge Vignale and the Kuga Vignale Concept.

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