Ford app challenge targets real world, not lab, efficiency

Ford is bringing together growing smartphone use and rising fuel efficiency concerns in a new Personalised Fuel Efficiency App Challenge, geared at introducing new ways for consumers to learn about and improve real-world fuel economy. Real world vs laboratory A Consumer Reports study from 2012 found that 37% of respondents ranked fuel It’s time to … Continued

• By Megan Lampinen
• March 28, 2013