Skip to content

EV laggards position for aggressive shift in strategy

Could a new joint venture signal that the world's largest OEM is finally taking EVs seriously? Toyota is teaming with Mazda and Denso as it seeks to play catch-up. By Megan Lampinen

Electric vehicle (EV) laggards Toyota and Mazda are pushing ahead with plans to address the notable gap in their offerings. In early August, the two partners outlined a vague commitment to EV development as part of a wider collaboration. New details have emerged as they sign a contract to jointly develop 'basic structural technologies' for EVs. Denso is being brought in as a third player in a new joint venture company, which will draw engineers from all three partners.

Subscribe to Automotive World to continue reading

Sign up now and gain unlimited access to our news, analysis, data, and research

Subscribe

Already a member?

https://www.automotiveworld.com/articles/ev-laggards-position-aggressive-shift-strategy/

Welcome back , to continue browsing the site, please click here