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Digital media dominates automotive marketing

Digital media continues to grow in importance, particularly in the automotive industry. A recent survey conducted by The Economist Intelligence Unit (EIU) into the effectiveness of marketing channels found that executives are shifting increasingly towards interactive communication as part of their sharpened focus on personalisation. The study was notably sponsored It’s time to log in … Continued

Digital media continues to grow in importance, particularly in the automotive industry. A recent survey conducted by The Economist Intelligence Unit (EIU) into the effectiveness of marketing channels found that executives are shifting increasingly towards interactive communication as part of their sharpened focus on personalisation. The study was notably sponsored

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