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Digital and dealership combo best, say savvy Millennials

While Millennials are making good use of all the digital information available, they highly value the dealership experience as well

The car buying journey for Millennial shoppers (age 18-34) remains rooted in online searches and reviews, but what about the dealership experience? According to new research from Edmunds.com, Millennials may love their mobile technology, but they still highly value what the dealership itself can offer.

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