Automotive stakeholders have always kept a close eye on the latest consumer desires but in today’s megatrend-dominated industry this task has proved more difficult in recent years. However, the pandemic turned things up another notch.
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Into overdrive
The pandemic has not necessarily created new automotive consumer trends, but it has certainly accelerated some emerging topics. For instance, Timo Möller, a Partner at McKinsey, highlighted that in the winter of 2019 interest in topics such as micromobility and the broader subject of shared mobility were already on the rise.
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