A growing number of consumers are now looking for driver-selectable modes in their new cars. Sport, comfort and eco allow greater flexibility between performance and economy, or between sport and luxury. To meet this desire, OEMs must provide more options and features while differentiating their vehicles and infusing them with the correct brand DNA.
Subscribe to Automotive World to continue reading
Sign up now and gain unlimited access to our news, analysis, data, and research
Already a member?
