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COMMENT: Auto brands still need to bridge digital data gap

BY PHILIP STOREY. Despite the vast amount of consumer data available to help OEMs build strong relationships with their consumers, in practice this does not always happen.

Despite the vast amount of consumer data available to help OEMs build strong relationships with their consumers, in practice this does not always happen. There is, in most situations, a gap between brand and customer - a gap that most automotive marketers seek to close. However, a new report by

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https://www.automotiveworld.com/articles/comment-auto-brands-still-need-to-bridge-digital-data-gap/

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