Captive finance keeps customers, and brand value, close

Megan Lampinen takes a look into the latest captive finance trends and the increasingly important role in-house finance can play in the customer journey

Captive finance companies are playing an increasingly important role for automotive OEMs. The US has long been a big market for this, but the trend is playing out in Europe as well.

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https://www.automotiveworld.com/articles/captive-finance-keeps-customers-and-brand-value-close/

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