Bridgestone strives for stable natural rubber supply by 2050

The outlook for the global car market is positive, with many experts predicting continuous growth. A recent Automotive World report suggests light-duty vehicle demand will increase by approximately 4% in 2016 to 88 million units.

Tyre suppliers believe there will be a rise in demand for their products as a direct result. To take advantage of this growth, some are examining new ways to increase the efficiency and sustainability of tyre production.