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Brands seek palliative care solutions as Russian cure eludes

From aggressive pricing to greater localisation and intensive sales training, brands get creative in the face of continued sales declines

Russia's market decline continued to gain pace in November, with light vehicle sales falling 42.7% year-on-year to 131,572 units. According to figures from the AEB Automobile Manufacturers Committee (AEB AMC), year-to-date sales stand at 1,454,253 units, down 34.5% from the same period last year.

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