Can automakers reclaim the mobility services high ground? After all, they were among the very first to see potential in the fledgling personal people-moving industry. For instance, one premium European brand founded a car-sharing service over a decade ago, acquired a ride-hailing company in 2014 and launched a mobility service offering in 2016. Another premium player launched a car-sharing service in 2011, and a mass-market automaker debuted its own car-sharing business in 2016….
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March 30, 2020