Albert Lam on balancing heritage and modernity

Albert Lam's start-up electric vehicle (EV) company Detroit Electric is gearing up for the 2015 launch of its first model, the SP:01 sports car. The model has been in development for more than five years now, and the final exterior design has just been revealed, along with a modernised logo and recharged colour palette. Automotive World spoke with Lam on the rebranding efforts and the balance between tradition and modernity.