US: BMW names new lead ad agency

BMW of North America has named Kirshenbaum Bond Senecal + partners (kbs+p) of New York City as its lead agency for national brand creative and regional and dealer creative work in the US. The deal is reportedly worth US$160m and will run for at least three years. BMW launched the agency It’s time to log … Continued

• By Webmaster
• August 30, 2011