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US: BMW names new lead ad agency

BMW of North America has named Kirshenbaum Bond Senecal + partners (kbs+p) of New York City as its lead agency for national brand creative and regional and dealer creative work in the US. The deal is reportedly worth US$160m and will run for at least three years. BMW launched the agency Subscribe to Automotive World … Continued

BMW of North America has named Kirshenbaum Bond Senecal + partners (kbs+p) of New York City as its lead agency for national brand creative and regional and dealer creative work in the US. The deal is reportedly worth US$160m and will run for at least three years.

BMW launched the agency

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https://www.automotiveworld.com/articles/88919-us-bmw-names-new-lead-ad-agency/

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