Toyota’s Lexus brand is launching a new US advertising campaign stressing the quality of its engineering. The new campaign kicked off on 16 January. A television broadcast spot, called ‘Chain’, features a real-life demonstration of the strength of the Lexus chassis. The advert opens with a crane slowly lifting the front Subscribe to Automotive World … Continued
Toyota’s Lexus brand is launching a new US advertising campaign stressing the quality of its engineering. The new campaign kicked off on 16 January.
A television broadcast spot, called ‘Chain’, features a real-life demonstration of the strength of the Lexus chassis. The advert opens with a crane slowly lifting the front
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https://www.automotiveworld.com/articles/85528-us-lexus-ads-stress-quality-engineering/
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