US: Lexus ads stress quality engineering

Toyota’s Lexus brand is launching a new US advertising campaign stressing the quality of its engineering. The new campaign kicked off on 16 January. A television broadcast spot, called ‘Chain’, features a real-life demonstration of the strength of the Lexus chassis. The advert opens with a crane slowly lifting the front Subscribe to Automotive World … Continued

• By Webmaster
• January 19, 2011