BMW and its global marketing provider GSD&M Idea City are ending their relationship. According to the BMW M blog site, the partners have agreed to let their contract, worth nearly US$140m, expire as of 31 December. The US agency was named BMW’s lead global agency of creative for brand advertising Subscribe to Automotive World to … Continued
BMW and its global marketing provider GSD&M Idea City are ending their relationship. According to the BMW M blog site, the partners have agreed to let their contract, worth nearly US$140m, expire as of 31 December. The US agency was named BMW’s lead global agency of creative for brand advertising
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https://www.automotiveworld.com/articles/84381-us-bmw-contract-with-gsd-m-idea-city-to-expire/
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