India: VW spends Rs50m for a one-day Vento ad campaign

Volkswagen is believed to have spent Rs50m (US$1.1m) on a one-time audio advertisement in print for its entry-level Vento sedan in India. The OEM used a voice-recorded device pasted on two English newspapers. Volkswagen used this campaign to reach readers in Delhi, Mumbai, Bangalore, Pune and Chennai. "2.2 million chips were specially Subscribe to Automotive … Continued

• By Webmaster
• September 22, 2010