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Europe: Fiat starts combining Chrysler/Lancia networks

Fiat will start combining the European distribution networks of the Lancia and Chrysler brands this month. The Italian OEM has been working to integrate its own line-up with that of Chrysler since it acquired a 20% stake in the US manufacturer. Under the new structure, Chrysler cars will be sold as It’s time to log … Continued

Fiat will start combining the European distribution networks of the Lancia and Chrysler brands this month. The Italian OEM has been working to integrate its own line-up with that of Chrysler since it acquired a 20% stake in the US manufacturer.

Under the new structure, Chrysler cars will be sold as

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