US: Chrysler names separate brand ad agencies

Chrysler Group has announced the individual advertising agencies that will be managing its Chrysler, Dodge, Jeep and Ram Truck brands. The OEM currently has a contract with BBDO Detroit, but this expires at the end of January. "To establish a distinct identity and build upon the current brand equity, it is Subscribe to Automotive World … Continued

• By Webmaster
• January 7, 2010