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US: Chrysler names separate brand ad agencies

Chrysler Group has announced the individual advertising agencies that will be managing its Chrysler, Dodge, Jeep and Ram Truck brands. The OEM currently has a contract with BBDO Detroit, but this expires at the end of January. "To establish a distinct identity and build upon the current brand equity, it is It’s time to log … Continued

Chrysler Group has announced the individual advertising agencies that will be managing its Chrysler, Dodge, Jeep and Ram Truck brands. The OEM currently has a contract with BBDO Detroit, but this expires at the end of January.

"To establish a distinct identity and build upon the current brand equity, it is

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