Digital innovation opens new doors for lubricant supplier

Lubricant suppliers to the automotive industry have to pay attention to a number of trends when developing new products. Fuel economy is one of the most important factors, and in a recent rush to improve the efficiency of engines, a number of companies have brought new low viscosity oils to market. Engine durability and product sustainability are also vital, while lubricant friction reduction plays an important role.

Castrol, a world leading manufacturer, distributor and marketer of lubricants, is taking a two pronged approach to innovation. Its lubricants business aims to push the boundaries for engine oils, while a subsidiary called Castrol InnoVentures aims to extend the company’s expertise beyond lubricants.