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COMMENT: The auto industry must cater to Millennials

BY NIGEL THOMAS. With a combined purchasing power of US$2.45trn, Millennials are the largest emerging market globally – ever. It’s essential to cater for their needs

Earlier predictions about Millennials being cautious car buyers appear to have been unfounded. As Millennials get older and the economy improves, the number of Millennials buying cars is growing. In 2015, Millennials' share of the new car market in the US jumped to 28%.

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