According to data released by the CAAM, Chery exported 50,130 passenger vehicles in the first half of 2015, accounting for 26.7% of the total exports of China-brand passenger vehicles, thus securing its first place in Chinese automobile export by overwhelming superiority.
Since the beginning of 2015, Chery which has been China’s largest auto export enterprise for 12 consecutive years has seized the moment that its advantageous markets are highly consistent with the national strategy of “One Belt and One Road”, to further accelerate market system construction in regions such as Eastern Europe, Middle East and North Africa, thus achieving significant results. In Iran, Chery ranks 3rd as one of local mainstream brands with a market share of 5%. This June, witnessed by Premier Li Keqiang, Chery signed the contract for Chery Brazil Industrial Park Project as another major initiative to implement the strategy of deep localization abroad after Chery Brazil Plant went into production. The project will significantly increase Chery’s proportion of local proportion, and perfect the construction of Chery’s auto industry chain in Brazil in an accelerated manner, so as to enhance Chery’s product competitiveness in Brazil and extend its operations into the whole Central and South America. In South America, amid the overall slump of the Argentinean auto market in the first half of 2015, Chery showed a strong growth momentum with its sales up by 44%.
While steadily advancing the localization strategy, Chery has achieved a leap in product quality. Based on 18 years’ technology accumulation, Chery has turned out products comparable to joint venture brands through its product development system and process up to international standards. According to the results of a joint survey conducted by Ipsos and Autohome, Arrizo 7, Tiggo 3 and Tiggo 5 came out on top in respective market segments in terms of quality, so as to earn good overseas reputation for Chinese brands and create the highest reputation ever for Chinese brands in a couple of international markets. The new series Tiggo 5 was listed among the “Best SUV Models in 2015” in Chile.
Despite the further decline in the demand of the global auto market, by virtue of its overseas reputation formed over the past decade, with the further implementation of its localization strategy and the further improvement of its product power, Chery’s product competitiveness in the global market will be further enhanced. In the future, Chery will continue the fight and strive for the goal of internationalization.
