On May 19th (Brazil Time), Premier Li Keqiang attended the China-Brazil Business Summit organized by the Ministry of Commerce of the People’s Republic of China and the Ministry of Development, Industry and Foreign Trade of Brazil. Witnessed by Chinese Premier Li Keqiang and Brazilian President Dilma Vana Rousseff ,Chery President Tongyao YIN, one of the Chinese entrepreneurs attending the summit, signed an agreement for the Chery Brazil Industrial Plant Project with the mayor of Jacarei at the Presidential Palace of Brazil.
This project represents Chery’s latest major strategic move to advance localization in Brazil. Based on Chery’s vehicles, the Park will introduce relevant auto parts manufacturers, boosting Chery’s proportion of localization and enhancing the competitiveness of its products in Brazil. Chery’s constant perfection of the auto industry will enable the company to gain a firm foothold in Brazil before expanding to the rest of Central and South America and enhancing its market share and influence in the region.
As the world’s fourth-largest auto market, Brazil boasts a solid auto industry foundation. Since its entry into the market in 2009, Chery has earned over 60,000 local customers, positioning the country as Chery’s strategic core market in the world and an iconic market for its deep internationalization. In August 2014, the Chery Brazil Plant was established in Jacarei, Sao Paulo, Brazil as the largest wholly-owned overseas plant belonging to Chinese automakers. In order to adapt to Brazil’s road conditions, fuel type and the driving habits of local customers, Chery has made great efforts in adaptive development and improvement over the years. Specially, Chery specially designed and developed Flex Fuel engines to meet Brazil’s special fuel demand, further strengthen the foundation of Brazil’s role as Chery’s strategic core market.
In the future, with the constant development of the Chery Brazil Industrial Park, Chery will advance localization more actively, win the trust of more Brazilian consumers through its outstanding products and services, give back to Brazilian society and establish a favorable brand image, thereby becoming a globally competitive brand.
