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From car buying to car bonding – personalising the purchase experience

As the personal touch takes on increasing importance in the higher end of the market, OEMs are responding with a host of new opportunities surrounding the purchase and delivery process

The personal touch is taking on increasing importance in the higher end of the market, and the act of buying a car is becoming more of an 'experience' in which buyers indulge. OEMs are responding with a host of new opportunities surrounding the purchase and delivery process.

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https://www.automotiveworld.com/articles/car-buying-car-bonding-personalising-purchase-experience/

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